Account Based Marketing Executive Intern

Description:

ServiceNow is seeking an ambitious, resourceful and creative individual early in career to join our award-winning Account Based Marketing (ABM) team in EMEA/Europe.

In this multi-skilled role, you will be able to learn and utilize your marketing, sales, business, creative, operations and many other skills to support ServiceNow in closing larger deals faster within the European market.

Day-to-day, you will help to develop, set up and execute personalized strategies to grow our key customers, from experiential marketing to custom campaigns, microsites, research and much more. This role will give you exposure to many parts of marketing and sales, and get close to our customers.

Together, we will build the Defining Enterprise Software Company of the 21st Century.

What you will learn & Your responsibilities

• Would you like to learn how to develop custom B2B (business-to-business) sales and marketing strategies to serve the needs of a particular organisation? And how to best position ServiceNow to achieve these goals?

• Are you interested in researching and interpreting executives and their strategies? And then building personalised messaging to speak directly to their pain points?

• Are you keen to explore how technology can enable marketing? This role will involve learning new skills to use platforms like Folloze to build custom microsites and execute campaigns

If the answer is yes, we encourage you to apply regardless of your level of experience in these areas. ServiceNow is an equal opportunity employer that values hungry and humble individuals with an appetite to learn and grow.

• You will also learn how to set goals and KPIs for specific accounts, aligned to our sales plans and ambitions.

• You will help our Account Based Marketing specialists to set up campaigns, align personas, segment contact data and targeting, track performance, review messaging, copywriting and creative work, from videos to virtual and in-person experience, executive meetings, emails, microsites and more.

• And you will learn how to plan best-in-class customer journeys.

Qualifications
Who you are:

• Excellent communication skills, both written and verbal

• Works well under pressure in a high growth, fast-paced environment with the ability to manage multiple projects simultaneously

• Comfortable asking clarifying questions and asking for help

• Experience in digital, social, and graphical content. High comfort level with social media and community participation

• Ability to build good cross functional relationships with a variety of teams

• High energy and the ability to manage multiple initiatives, independently

• Strong organizational skills with a desire to own projects from start to finish

• Self-starter with initiative, creative spirit, and an attention to detail

• Currently enrolled at an accredited University pursuing a bachelor's degree in Business, Marketing or related field

• Studying for an undergraduate or Masters degree and required to take a placement as part of your course.