Agile Brand Manager

Description:

We are looking for a dynamic Brand Manager to bring value to our Oncology marketing activity. This role is a driving force for the organisation and will be accountable informing and implementing the marketing strategy. They will work closely with the Senior Brand Manager on contributing to the strategy and with the broader commercial team (including sales).

This is an important role within GSK’s Oncology team, working with the cross-functional team of Medical, Market Access, Regulatory and other supporting functions to ensure we continue to lead and support a successful launch of a new indication, to meet our performance ambitions.

In this role you will:

Leverage the global brand strategy and local marketing strategies and content to ensure that (patient and) customers’ needs are met, which creates value for all of us. You are responsible for developing the operational plan, executing launch campaign strategies and supporting the team in launching customer-centric user journeys via a thorough understanding of what matters most to customers. You will be a critical part of leading an outstanding customer experience in a competitive marketplace.

Your Responsibilities:

 

• Take responsibility to implement strong marketing plans and execution
• Ownership of materials and process for us to thrive in a competitive marketplace
• Challenge and shape the marketing mix and key levers for the UK LOC
• Partner excellently with Sales Team, Medical and Patient / Market Access Teams
• Implementation of strong launch & marketing plans
• Support brand excellence and key launch milestones with the region and global team
• Support and take an active part in the brand planning process
• Implement localisation (from global) of customer materials to improve globally produced content to be fit for purpose for localisation
• Build strong and collaborative relationship with global & regional team to ensure strong alignment between UK team and key stakeholders.
  
   

Mindset and Behaviours

 

• Are ambitious for patients and customers; and have the data and insight to present this voice to the cross-functional team
• Can communicate effectively and engagingly
• Demonstrates ability to think both strategically and tactically
• Brings a high-energy and passionate outlook to the job and can influence those around them
• Able to build a sense of trust and rapport that creates a comfortable & effective workplace