Description:
Reporting to the Chief Marketing Officer, the Analyst Relations Principal is a strategist and an orchestrator, ensuring relevant internal and external stakeholders collaborate and execute in alignment with the analyst relations strategy. The role champions the vision for the future of analyst relations and its strategic impact on the business, and market in which it serves.
An expert in their field, and trusted principal advisor, this individual will build and oversee the end-to end execution of the analyst relations strategy and the corresponding programs and initiatives.
What you will do
- Illuminate areas of opportunity where analyst relations can provide a competitive advantage and foster/strengthen relationships with primary, secondary and tertiary analysts to ensure well-rounded engagement, feedback and, ultimately, well-rounded outcomes.
- Serve as the liaison between industry analysts and the company, acting as a Kinaxis’ product and services spokesperson and evangelist.
- Develop and deploy analyst relations best practices for program elements, such as inquiry, briefing, best-in-class events and evaluations, and share insights, trends and research.
- Manage analyst relations operations – specifically, third-party resources such as budget, contracts and tools, in addition to defining, measuring and reporting on metrics/outcomes.
- Identify and develop spokespeople, including executives and subject matter experts, to ensure fluid and deliberate messages are shared and best practices are deployed.
- Collaborate cross-functionally with internal teams to drive outbound engagement and inbound insights in alignment with corporate and analyst relations objectives.
- Develop a communications cadence and feedback loop to ensure the dissemination of analyst insight from engagements and research is shared with the right stakeholders at the right time.
- Review, evaluate and collaborate with internal and external teams to negotiate contracts, their terms and conditions, as well as services and/or products, timelines and potential discounts.