Assistant Loyalty Manager

Description:

You’ll translate customer data analysis and insights into targets, strategies, and action plans to drive loyalty sign-ups and evolve our loyalty proposition, ensuring it’s valued by our customers and to drive frequency of purchasing and customer spending. You’ll develop new ideas and champion a mindset of continuous improvement, driving innovation and momentum and ensuring there is positive differentiation from our competitors.

Working closely with marketing channel teams, particularly CRM, Email, and Direct Mail (DM) leads, you’ll devise well considered segmentations, customer journeys, and next-best-action pathways, ensuring our loyalty proposition and communications are as relevant and effective as possible. You’ll also collaborate with Merchandising, Product, Digital, CX, UX, Marketing, Creative, Retail and Finance, developing exciting annual plans for our loyalty members that add value with exclusive benefits.

You’ll be the point person for Loyalty Campaigns and Communications, planning and coordinating across Marketing and Digital teams to ensure communications drive brand love, preference and deliver on customer and commercial targets. You’ll manage the loyalty budget, monitor and report on Loyalty KPI’s and keep the Marketing Calendar fully up-to-date with all Loyalty activities. You’ll also support internal awareness and engagement with the loyalty programme through internal communications.

The Skills You’ll Be Sharing With The Team
 

• Relevant degree or tertiary qualification in Marketing, Business, Fashion or other relevant sectors
• Demonstrable experience in CRM / Loyalty scheme management
• Experience working with customer data and CRM segmentation
• Customer centric with ability to translate data and insight into strategies and action plans
• Experience working with customer data agencies
• Strong planning, project management, attention to detail and collaboration skills, delivering projects/campaigns/propositions on time and in budget
• Strong communicator, collaborator and empathetic relationship builder
• Blend of strategic and customer data-driven mindset
• Pro-active, highly motivated, shows initiative and contributes well-considered ideas
• Team player
• Flexible, positive energy, good with time management and prioritisation