Description:
Your role will be to support the Kinesso Client Services team in the account management of programmatic display, mobile, audio, OOH and video campaigns across Kinesso clients.
Key Responsibilities
- Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with our objectives and budgets using leading DSPs
- Build strategic optimisation and testing framework to deliver outstanding results
- Test new technologies, data, and betas to deliver innovation
- Create and monitor programmatic campaigns (KPIs, bid strategies, targeting, and budget). Campaign management within DSPs is not part of the role
- Evaluate new opportunities for programmatic media buying for IPG clients
- Consult with clients and IPG agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services
- Develop relationship with Kinesso campaign engineering team
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client’s objectives
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics
- Deliver insight into delivery and performance implications of campaign constraints
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
- Define campaign architecture for optimum tactical execution in DSPs
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
- Liaise with agency teams on campaign performance and reporting
Desired Skills & Experience
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Fundamental knowledge of ad targeting methodologies
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
- Experience with statistics and related analysis methodologies
- Ability to investigate, analyze & solve problems, and clearly communicate results
- MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
- Desire to work in an entrepreneurial atmosphere and be a self-starter
- Eagerness to get hands-on to figure out how things work
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Ability to work collaboratively as part of a cross-functional team