Associate Director

Description:

Execute innovative marketing strategy through a diverse channel mix, for leading NGOs, charities and brands. As an Associate Director in the Paid Media Team, you'll oversee the execution of digital advertising campaigns across clients ranging from leading UK and global charities and UN bodies, to global brands and their CSR programmes.

You will know how to drive strong performance metrics for clients, whilst thinking holistically about the brand and how these metrics contribute to wider conversation about marketing budgets and long-term growth objectives. You will be a senior member of our media practice in London, supporting the Media Director in shaping processes and innovating our client channel mix to drive results.

This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch advertising campaigns in new platforms are no big deal for you. You’re used to spending most of your day speaking in acronyms — terms like CPA, DSP, VTR, and ROAS are a natural part of your vocabulary — and you know how to explain them to clients and colleagues.

You will use your depth of experience to inform your work but also use your curiosity to keep ahead of the changing sector in order to ensure we’re innovating for our clients wherever possible.

The company

Blue State is the purpose-driven creative and tech agency for brands and causes looking to inspire people to take action and drive create real change. With clients including the UNHCR, Google, Amnesty International, UNICEF, Medicines Sans Frontiers (MSF) and Oxfam, Blue State cultivates and mobilises communities, raises money and influences policy, builds platforms, and transforms how organisations engage their most important people. Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency with 150+ employees in the US and London.

A day in the life

• Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
• Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation.
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
• Participate in (and frequently lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manage.
• Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant.
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels.