Description:
This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.
Key Responsibilities
- Insight development and curation to support campaign strategy, audience development and validate targeting, using a variety of tools
- Audience development within digital channels, primarily programmatic, to include feature expansion, selection, model creation
- Audience activation, including testing of audience implementation and troubleshooting across various regions and markets
- Supporting advanced audience curation: performance analysis of data layer engagement and creation of retargeting audience framework
- Working within programmatic media with some broader digital activity
- Ongoing Optimisation, evaluation and reporting of segment performance
- Day-to-day account support including liaising with local markets on upcoming programmatic campaigns, digital implementation, financial tracking and reporting
- Supporting local markets on global campaign launches and ad hoc requests, acting as the bridge between internal specialist teams and local teams
- Manage weekly/monthly calls with regional activation hubs for updates and status of current live activity and upcoming campaign launches
- Proactively knowledge share across internal teams and global hubs
Nice To Haves
The ideal candidate will:
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution
- Industry knowledge in marketing analytics and data (example 1st and 3rd party data solutions, data platforms, aggregated and user level data)
- Strong with numbers and spreadsheets (advanced functions)
- Be able to create insights from various data sources including off and online data sets
- Familiar with audience creation platforms for media targeting
- Familiarity with media, marketing, and/or analytics
- Ability to build relationships with key local & international teams
- Strong written and verbal communication skills
- Confident on Excel, Word and PowerPoint