B2c Marketing Executive

Description:

My Money Matters, a rapidly growing financial wellbeing platform serving both public and private sectors across the UK, is looking for a creative and data-driven B2C Marketing Executive. This remote-based full-time role reports to the Senior B2C Marketing Manager and is crucial in supporting customer engagement, acquisition, and retention through targeted multi-channel marketing campaigns.

You will be responsible for planning and executing strategic campaigns across email, SMS, push notifications, and social media, leveraging customer data and insights for personalisation and segmentation. You will work closely with the CRM team to optimise the Emarsys marketing platform and contribute to behavioural automations, abandoned cart flows, and lifecycle campaigns.

Collaboration with internal design, copywriting, and financial education teams ensures brand consistency and high-quality content creation, including AI-generated copy, videos, and podcasts. You will help manage social media channels, optimise paid social campaigns, and support cross-functional initiatives to improve customer experience.

The company values mental, physical, and financial wellbeing, offering extensive benefits such as a home office allowance, generous holidays, pension contributions, discounts, training, social events, and more.

Applicants must be based in the UK to apply.

Key Responsibilities

• Support development and delivery of strategic B2C campaign plans

• Execute data-driven campaigns using segmentation, A/B testing, and personalisation

• Manage customer communications: emails, SMS, push notifications, automations

• Optimise marketing platform Emarsys and CRM data integrity

• Collaborate with creative teams to produce consistent branded content

• Manage B2C social media channels and paid campaigns

• Engage with customer insights and market trends to refine strategies

• Support cross-functional projects and platform improvements

Benefits

• £200 home office setup allowance

• 25 days holiday plus birthday off

• Pension scheme with employer contributions

• Salary sacrifice benefits (Cycle to Work, gym memberships, etc.)

• Discounts on shopping, travel, entertainment

• Employee Assistance Programme and Wellbeing Hub

• Enhanced family friendly pay, sick pay, long service awards

• Group life insurance

• Volunteer day, peer recognition, quarterly socials

• Significant training and development opportunities