Brand And Campaigns Manager

Description:

At Smart Energy GB, we aim to engage and communicate with the whole of our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.

We are looking for a Brand and Campaigns Manager, with experience of developing and delivering major, multi-channel, consumer-facing communications campaigns and leading agency relationships, across both creative and paid media delivery, to join our team in our London office. You will play a central role in the planning, development and management of our nationwide, multi-message, multi-audience and multi-channel consumer campaign. You will also help manage the day-to-day relationship with our creative and media agency partners (AMV BBDO, Gravity Road and m/Six) and continually strive to deliver ever more innovative and effective campaign solutions, with a particular focus on the synergy between creative and media strategies and tactics.

Key tasks/responsibilities

Support the Senior Brand & Campaigns Manager, Head of Brand & Campaigns, and Head of Media in the strategic direction and development of integrated campaign plans, and the production and delivery of our campaign assets

Manage creative development, production and delivery of all campaign assets (including AV, radio, print, outdoor and digital), working with our creative agency partners, in line with paid media plans

This includes preparation of briefs, providing consolidated team feedback on agencies’ work and ensuring high-quality assets are delivered on time and budget

Oversee pre-testing of propositions and creative campaign assets, working closely with our in-house Insight team from brief to debrief, and lead on the production of research stimulus with our agency partners

Keep agencies across significant development in audience and media strategy, assessing implications for creative and determining the best campaign approach based on audience insight, media and creative objectives

Review and assess media plans, working with our Head of Media to ensure they are in line with overall strategy and will deliver campaign objectives effectively

Manage budgets and interrogate estimates from agency partners, driving cost-efficiencies and value for money

Project manage campaign development and delivery across multiple channels, teams and suppliers, ensuring effective co-ordination and that projects stay on track

Oversee the substantiation process of complex claims in our advertising, including developing robust substantiation documents for Clearcast and the ASA, through desk-based research and by liaising with the Policy team and our external legal advisers

Ensure that all campaign assets produced adhere to brand guidelines, campaign messaging and lexicon, guiding teams on the application of branding and variations of messaging, seeking opportunities for optimisation, and ensuring accuracy and consistency across all channels

Monitor campaign performance against KPIs, working with our media agency to optimise ongoing performance and ensuring that learnings are collected, applied and shared

Collaborate with the internal Insight team and our media agency to ensure we have a best-in-class performance measurement framework, to make both tracking our activity and reporting it as simple and effective as possible

Work closely with our PR and Corporate Affairs teams to ensure our communications are co-ordinated and amplified through earned channels

Ensure that government and energy sector stakeholders are engaged effectively in SEGB marketing activity, and work closely with our Communications and Corporate Affairs teams to co-ordinate and amplify campaigns

Skills, experience and competencies

You will be an experienced marketing professional with a background working:
o as part of an in-house consumer marketing team; or

o for a leading marketing/advertising agency in account management/strategy

You will have developed and delivered major, multi-channel, consumer facing communications campaigns

Experience leading agency relationships, across both creative and paid media delivery.

Strong understanding of marketing, media and the key considerations, inputs and processes required to deliver an effective campaign

Excellent at building and managing senior relationships and confident owning and leading integrated campaigns end-to-end

Highly organised with the ability to manage projects, working with multiple stakeholders, in order to meet tight deadlines

Able to manage substantial budgets and confident in driving value for money

Experience in evaluating campaigns and using insight to inform campaign development

Excellent communications and IT skills, with the ability to write and present succinctly, eloquently and creatively

Appreciation of the objectives and activities of Smart Energy GB

Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work