Brand Marketing Manager

Description:

This is an exceptional opportunity for a seasoned marketing professional to lead the launch of an innovative consumer brand into the UK market.
 

Key Responsibilities



Brand Launch Strategy
 

• • Lead the development and execution of a strategic brand launch plan, ensuring alignment with business goals and timelines.
  • Define clear KPIs to measure the success of the brand launch and optimise strategies accordingly.
     
• Brand Identity & Positioning
   

   

   

  • • Champion our brand's purpose, tone of voice, and visual identity to maintain consistency across all platforms.
    • Collaborate with designers and external agencies to develop standout brand assets, including packaging, advertising, and digital content.
       
  • Marketing Campaigns
     

     

    • Design and implement a multi-channel marketing campaign to support the launch, ensuring voice of the customer and brand is clear and consistent.
       
    Product Launch Management
     

     

     

    • • Oversee the rollout of new packaging, ensuring flawless execution in collaboration with sales, product development, and supply chain teams.
      • Work closely with internal teams (sales, category, operations, and product development) to ensure a seamless brand introduction.
         
    • Market Research & Insights
       

       

      • Leverage market and consumer insights to shape the brand strategy and inform decision-making.
         
      Budget & Performance Management
       

       

       

      • • Manage the brand launch budget, allocating resources effectively for maximum impact.
        • Track and report on campaign performance, using data to refine future marketing initiatives.
           
      
      
      
      
      
       
      • About You
         

        Experience:

         

         

         

        Skills & Attributes:

        • • Proven experience in a mid-to-senior level consumer brand management role, ideally within the food or FMCG sector.
          • Hands-on experience launching new brands or products in the UK market.
          • Strong background in executing multi-channel marketing strategies.

           

           

           

          • • Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines.
            • Strong communication and storytelling skills to engage both internal and external stakeholders.
            • Data-driven mindset, with the ability to track performance and refine strategies accordingly.