Brand Marketing Manager

 

Description:

This is an exceptional opportunity for a seasoned marketing professional to lead the launch of an innovative consumer brand into the UK market.
 

Key Responsibilities



Brand Launch Strategy
 

 

 

    • Lead the development and execution of a strategic brand launch plan, ensuring alignment with business goals and timelines.
    • Define clear KPIs to measure the success of the brand launch and optimise strategies accordingly.
       
  • Brand Identity & Positioning
     

     

     

      • Champion our brand's purpose, tone of voice, and visual identity to maintain consistency across all platforms.
      • Collaborate with designers and external agencies to develop standout brand assets, including packaging, advertising, and digital content.
         
    • Marketing Campaigns
       

       

      • Design and implement a multi-channel marketing campaign to support the launch, ensuring voice of the customer and brand is clear and consistent.
         
      Product Launch Management
       

       

       

        • Oversee the rollout of new packaging, ensuring flawless execution in collaboration with sales, product development, and supply chain teams.
        • Work closely with internal teams (sales, category, operations, and product development) to ensure a seamless brand introduction.
           
      • Market Research & Insights
         

         

        • Leverage market and consumer insights to shape the brand strategy and inform decision-making.
           
        Budget & Performance Management
         

         

         

          • Manage the brand launch budget, allocating resources effectively for maximum impact.
          • Track and report on campaign performance, using data to refine future marketing initiatives.
             





        •  
        • About You
           

          Experience:

           

           

           

          Skills & Attributes:

            • Proven experience in a mid-to-senior level consumer brand management role, ideally within the food or FMCG sector.
            • Hands-on experience launching new brands or products in the UK market.
            • Strong background in executing multi-channel marketing strategies.

             

             

             

              • Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines.
              • Strong communication and storytelling skills to engage both internal and external stakeholders.
              • Data-driven mindset, with the ability to track performance and refine strategies accordingly.

Organization Harnham
Industry Marketing Jobs
Occupational Category Brand Marketing Manager
Job Location London,UK
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2025-02-03 8:41 pm
Expires on 2025-03-20