Description:
This is an exceptional opportunity for a seasoned marketing professional to lead the launch of an innovative consumer brand into the UK market.
Key Responsibilities
Brand Launch Strategy
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- Lead the development and execution of a strategic brand launch plan, ensuring alignment with business goals and timelines.
- Define clear KPIs to measure the success of the brand launch and optimise strategies accordingly.
- Brand Identity & Positioning
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- Champion our brand's purpose, tone of voice, and visual identity to maintain consistency across all platforms.
- Collaborate with designers and external agencies to develop standout brand assets, including packaging, advertising, and digital content.
- Marketing Campaigns
- Design and implement a multi-channel marketing campaign to support the launch, ensuring voice of the customer and brand is clear and consistent.
Product Launch Management
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- Oversee the rollout of new packaging, ensuring flawless execution in collaboration with sales, product development, and supply chain teams.
- Work closely with internal teams (sales, category, operations, and product development) to ensure a seamless brand introduction.
- Market Research & Insights
- Leverage market and consumer insights to shape the brand strategy and inform decision-making.
Budget & Performance Management
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- Manage the brand launch budget, allocating resources effectively for maximum impact.
- Track and report on campaign performance, using data to refine future marketing initiatives.
- About You
Experience:
Skills & Attributes:
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- Proven experience in a mid-to-senior level consumer brand management role, ideally within the food or FMCG sector.
- Hands-on experience launching new brands or products in the UK market.
- Strong background in executing multi-channel marketing strategies.
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- Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines.
- Strong communication and storytelling skills to engage both internal and external stakeholders.
- Data-driven mindset, with the ability to track performance and refine strategies accordingly.