Description:
We’re looking for a Cultural / Brand Strategist to shape the brand’s story, positioning, and creative opportunities from collaborations and partnerships to campaigns and product initiatives.
KEY RESPONSIBILITIES
- Define and execute brand and cultural strategies that enhance relevance and desirability.
- Identify creative opportunities for collaborations, partnerships, or other cultural initiatives.
- Work closely with PR, creative, and retail teams to translate strategy into impactful outcomes.
- Monitor trends and competitor activity to inform brand decisions.
QUALIFICATIONS AND EXPERIENCE
- 5+ years in luxury, fashion, lifestyle, or design brand strategy.
- Proven track record in developing creative, culturally resonant strategies or campaigns.
- Strong understanding of UK media, tastemakers, and cultural networks.
- Excellent narrative and storytelling skills, with a sharp sense of timing and cultural relevance.
- Experience collaborating with creative, PR, and retail teams to execute ideas.
- Strategic judgment, knows what opportunities will elevate the brand and which to avoid.
WHY JOIN US
- Shape a boutique luxury jewellery brand’s cultural direction.
- Lead creative strategy across multiple initiatives, collaborations, and partnerships.
- Work in a small, highly creative team with a hands-on approach to brand building.