Branding Campaign Lead

Description:

Change Digital is working with a multinational company and a leading global health services provider to find a Branding Campaign Lead for their Global Individual Health (GIH) marketing team. Reporting to the CMO, this role involves managing brand-building and direct-to-consumer (DTC) marketing campaigns, from awareness to conversion. The successful candidate will be responsible for delivering end-to-end campaigns, liaising with key stakeholders, managing budgets, and driving both brand awareness and conversion through various marketing channels.

Key Responsibilities:

• Develop and manage brand and DTC campaigns to meet business and customer objectives.

• Oversee the end-to-end delivery of campaigns, including marketing brief definition, budget management, and creative execution.

• Collaborate with the Broker Marketing lead on deliverables originating from brand and DTC campaigns.

• Build relationships with internal and external stakeholders to shape and deliver campaign strategies.

• Execute initiatives that drive conversion, including nurturing customer journeys.

• Deliver an SEO strategy and actionable plan for organic growth.

• Ensure that the GIH website maximizes leads and conversion.

• Manage and evaluate media plans, trial new media channels, and ensure objectives are met.

• Report against campaign budgets, performance, and ROI.

• Create and manage the GIH social media content calendar.

• Input into annual marketing planning for brand and DTC initiatives.

• Stay updated on industry trends, share knowledge, and drive innovation within the team.

Skills and Experience:

• Experience managing B2C campaigns across paid media and owned channels.

• Proven ability in omnichannel campaign management and creative strategy.

• Experience with creative and media agency partners and in-house teams.

• Deep knowledge of marketing for brand awareness and lead generation, ideally in retail or premium sectors.

• International marketing experience.

• Strong organizational skills, with the ability to work with insights and customer segmentation.

• Ability to adapt to a fast-changing environment.

• Commercial awareness with strong budgeting and forecasting skills.

• Confident presenter and communicator at all levels.

• Experience working in a matrix organization.

• Proficient in IT, including Microsoft Office and relevant software.