Description:
Audience is a creative engagement agency specializing in award-winning brand experiences using evidence-based, human-centered design. We work with brands and businesses to push the boundaries of what’s possible, both digitally and in the real world. We are deeply committed to sustainability, social responsibility, and fostering an inclusive and innovative work culture.
The Business Development Manager will play a key role in driving business growth, expanding the client base, and increasing agency fame and profile. The role involves generating leads, converting potential clients into long-term partners, and managing strategic new business initiatives.
Key Responsibilities:
New Business Strategy:
- Develop and execute new business strategies to convert leads into revenue.
- Create and manage targeted campaigns, working alongside the Digital Marketing Executive.
- Continuously assess business growth opportunities through periodic reviews.
- Understand the market landscape and Audience’s positioning within it.
- Develop and manage departmental budgets.
- Maintain a marketing strategy, including outreach, awards, and PR.
New Business Generation:
- Generate and nurture leads, taking them through the sales funnel.
- React proactively to potential clients and develop relationships.
- Overcome barriers to new business by creating small, trust-building transactions.
- Maintain accurate reporting and forecasting of new business pipelines.
- Manage CRM (currently Pipedrive) and accurately record prospect interactions.
- Meet and exceed KPI targets related to new business development.
- Prepare persuasive sales decks and marketing materials.
- Entertain, host, and network with new leads in person.
- Represent the agency at industry events and conferences.
- Lead and mentor a direct report (Digital Marketing Executive).
- Negotiate contracts and agreements to secure long-term partnerships.
Qualifications & Skills:
- 3-6 years of experience in business development, sales, or marketing.
- Proven success in generating new business in a B2B environment.
- Strong ability to use technology and personal engagement to close deals.
- Experience working with a CRM (Pipedrive, Salesforce, Monday, etc.).
- Excellent communication, presentation, and negotiation skills.
- Strategic mindset with knowledge of various marketing channels.
- Proactive approach to meeting and exceeding sales targets.
- Ability to adapt to the fast-changing events and experiential industry.
Work Benefits:
- MacBook and Pixel phone for work.
- Central London office with free breakfast and stocked kitchen.
- Dog-friendly workspace.
- Flexible working hours with 2 days from home.
- Guided career progression and a £500 personal training allowance per year.
- Life insurance from day 1 and enhanced parental leave (after 2 years).
- Bupa health insurance.
- Cycle-to-work scheme, electric car lease options, and free eye tests.
- Relaxed dress code.
- 20 days holiday (plus bank holidays) with additional days for birthdays, weddings, house moves, and increasing leave with tenure.
Start Date:
Q1 2025