Description:
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Your Opportunity
This role will support the English Language Learning division to build its brand through developing and executing world leading marketing strategies for its key customer groups spanning B2B and D2C. You will have experience in activating brand and product campaigns at a global or local level and will support the day-to-day activities of the global marketing campaign team. Every day you will strive to put the consumer/customer at the heart of everything we do.
Reporting to the Senior Campaigns Manager, you will use your creative and organisational skills to help design and develop marketing materials and campaigns, liaising with colleagues across Group Marketing, Regional Marketing and our external agency partners.
This is an exciting opportunity for a growing marketing expert to expand their skills set and help build and bring to life the Pearson English Language value proposition both internally and externally.
Key Accountabilities:
- Support the Marketing team to deliver our global ‘big bet’ campaigns. Taking ownership and execution of 1-2 workstreams.
- Execute day-to-day tasks including: creating and designing marketing channel highlights, digital materials, newsletters, power-point presentations, webinars and events
- Support ongoing efforts to expand Pearson ELL’s digital and social media presence including its YouTube, Instagram and Facebook content, plus, other digital products (e.g. Help Me Choose tool)
- Create content for our own channels and campaigns
- Actively participate in the global/cross geography projects aimed at creating global campaigns to be later trans-created locally
- Be the campaign scorecard guru - monitoring channel performance against KPIs
- Work with the Market Insights team to research, analyse, and report back on current marketing trends and share them with the team
- Take responsibility for raising Purchase Orders and own the Campaign budget tracker
- Manage approvals process of marketing materials
- Proactively work with and distribute marketing materials to global in market partners and follow up to ensure we maximise usage
- Build close working relationships across group and regional marketing, and with other key stakeholders across the organisation
- Follow up or respond to marketing queries
- Lead by example, demonstrating great behaviours every day: always curious, always collaborative, positively influencing, can do attitude and a sense of fun.
Competencies
- You have great passion for building brands and developing innovative campaigns and activations, and will have previous marketing experience in brand planning, campaign management and customer insights. Experience in the digital or social media space is a bonus
- Always curious and up to date with latest trends. You will think Digital First, but always from an omnichannel perspective.
- Excellent creative and copywriting skills
- Excellent verbal and written communication skills. Proficient across in Word, Excel, Outlook and Powerpoint with the ability to produce professional and high quality presentations
- Demonstrates strong analytical skills and data-driven thinking.
- Global Perspective – You will ideally have experience operating in a global environment and are able to demonstrate international cultural agility
- Excellent relationship builder with both internal and external teams
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box Action-oriented with a “roll up your sleeves approach”.
- Evident fluency in English Language , being confident in speaking, reading and writing communication.
Education, Qualifications & Training
Educated to degree level or equivalent, you may also benefit from holding a professional Marketing qualification