Description:
Join Miele GB and Ireland’s dynamic team, where innovation meets tradition. As a Strategic Category Manager, you’ll lead on aspects of the planning and marketing across our premium product lines under the direction of the Strategic Category Lead. Collaborating with cross-functional teams, you’ll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement — ‘Immer Besser’ — and we’re proud to offer a workplace that evolves with our people and our products.
Your Responsibilities
- In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance
- You contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey
- In partnership with commercial and marketing teams, develop category strategy and budget plans with support from the Strategic Category Lead that align resources with market opportunities and consumer needs
- You optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency
- In coordination with channel teams, lead consumer activation planning across digital, in-store, and CRM channels, ensuring timely and budget-aligned execution
- You align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12-month operational rhythm
- In collaboration with leadership, foster a culture of insight-driven decision-making and continuous improvement across your category areas
What We Are Looking For
- Must have a degree-level education or equivalent experience, ideally in Business or Marketing, with a full driving licence
- Must have proven experience as a Category Manager, including strategic planning and consumer campaign leadership
- Must have strong cross-market collaboration skills, working effectively with central functions such as global category, communications and digital teams
- Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement
- Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints