Category Marketing Manager

Description:

We are seeking a Category Marketing Manager to lead marketing for newly launched Ensera Design consultancy brand: driving awareness, engagement and pipeline growth in both the US and UK markets. Reporting to the Global Marketing Director, you will be responsible for developing and executing strategies that position Ensera Design as a partner of choice for healthcare product innovation across diverse categories.

You will collaborate closely with sales, design, engineering and other subject matter experts to create compelling value propositions, marketing campaigns, and content that resonate with global pharmaceutical, medical device, and consumer health decision-makers.

This role requires experience in healthcare B2B marketing (ideally to pharmaceutical, medical device or consumer health businesses, not to hospitals or healthcare professionals), excellent communication and storytelling skills, and the ability to manage complex campaigns across multiple regions and audiences.

Please note that while this role is based in Bristol, some travel to our design studio in the US (New Jersey), manufacturing site in Poland, and to tradeshows in the US and Europe, will be required.

Your skills and experience

Essential:

• At least 7-8 years of experience in B2B marketing roles within healthcare, medtech or design consultancy. Preferably to include marketing to pharmaceutical, medical device or consumer health businesses, not hospitals or healthcare professionals.
• Proven track record of developing and executing integrated campaigns that drive measurable growth.
• Experience working with global audiences and tailoring approaches to regional nuances.
• Strong knowledge of multi-channel marketing (digital, social, events, ABM, paid).
• Excellent written and verbal communication skills in English; ability to translate complex design and technical expertise into clear, engaging marketing content.
• Project management skills with the ability to run multiple initiatives simultaneously.
• Ability to work effectively with cross-functional teams, including sales, operations, and external partners.
• Excellent communication and presentation skills, with the ability to influence and engage senior stakeholders.
• Strong ability to analyze data, generate insights, and adjust campaigns to optimize performance and ROI.