Description:
As a Clinical Copywriter you will be
- Working closely across our Marketing and Communications teams supporting with writing and producing engaging copy for all {my}dentist channels primarily for clinical and NHS audiences and supporting content creation for the established communications/social media calendar
- Working with clinicians and teams across {my}dentist to source content and information to write engaging, audience-appropriate content across a range of channels (digital, face-to-face, and audio). These may include the {my}dentist patient-facing and careers websites (including blog and news articles), internal publications, email communications to patients and employees, printed publications, social media, and trade journals and websites
- Networking with subject matter experts and key stakeholders to translate their content into articles, writing compelling case studies bespoke to each audience, re-writing and editing copy from contributing stakeholders for internal circulation
- Researching and developing content that supports the {my}dentist ‘Awareness dates’ calendar ensuring we are delivering the right content
- Developing and driving new communication channels such as podcasts for clinical content supporting the internal communications strategy
- Researching and developing content for clinical events such as the {my}dentist Clinical Conference, Private & Specialist events, webinars and clinical meetings
- Staying on top of and research dental industry trends, updates, and competitors to identify new opportunities to create engaging content for {my}dentist