Commercial Content Writer

Description:

We are seeking a writer who will help us create content that will reach a wider, representative audience. This role will focus on the e-commerce side of our business for Motherandbaby.com, whilst keeping abreast of the latest culture and forthcoming projects, parenting tips and product suggestions. We hope to maximise the audiences our content reaches even further and to help build the affiliate side of our business.

A crucial part of this role will be to support with creating new ideas, thinking with an inclusive mindset to help all our parents and share this content on our website and social media accounts. Focussing on the Motherandbaby.com brand, this role will report into the Digital Group Editor and working closely with the SEO team. You will help create and execute plans for affiliate led content on MotherandBaby.com, thinking about things like trending topics, top product suggestions and celebrity best buys.

Key Responsibilities:

• Help create and update existing content to grow the e-commerce activity across Motherandbaby.com to a high quality
• Research and create content that is representative of our beautifully diverse communities
• Research and source new affiliate opportunities
• Work to agreed best practices that assist with creating optimal copy and SEO rules
• Keep abreast of with latest culture and forthcoming projects, trends on social media, parenting tips and best product suggestions that may be relevant to Motherandbaby.com
• Working with the Central Affiliate team at times to create content for bigger seasonal events
• Continually optimising existing content to maximise traffic and affiliate click-through
• Build strong relationships with wider inhouse and external teams