Description:
We are seeking a writer who will help us create content that will reach a wider, representative audience. This role will focus on the e-commerce side of our business for Motherandbaby.com, whilst keeping abreast of the latest culture and forthcoming projects, parenting tips and product suggestions. We hope to maximise the audiences our content reaches even further and to help build the affiliate side of our business.
A crucial part of this role will be to support with creating new ideas, thinking with an inclusive mindset to help all our parents and share this content on our website and social media accounts. Focussing on the Motherandbaby.com brand, this role will report into the Digital Group Editor and working closely with the SEO team. You will help create and execute plans for affiliate led content on MotherandBaby.com, thinking about things like trending topics, top product suggestions and celebrity best buys.
Key Responsibilities:
- Help create and update existing content to grow the e-commerce activity across Motherandbaby.com to a high quality
- Research and create content that is representative of our beautifully diverse communities
- Research and source new affiliate opportunities
- Work to agreed best practices that assist with creating optimal copy and SEO rules
- Keep abreast of with latest culture and forthcoming projects, trends on social media, parenting tips and best product suggestions that may be relevant to Motherandbaby.com
- Working with the Central Affiliate team at times to create content for bigger seasonal events
- Continually optimising existing content to maximise traffic and affiliate click-through
- Build strong relationships with wider inhouse and external teams
Who you are?
- Passionate about supporting our diverse communities and creating inclusive content that encapsulates the topics that immerse and surround all our parents.
- Great planning and organisational skills.
- Have a keen interest in content creation and the wider digital industry.
- A good understanding of SEO (Search Engine Optimisation) is preferred, but no necessary!
- A good understanding of how the affiliate and editorial world work together, with an understanding of how to navigate websites like Amazon.
- A good working knowledge of Microsoft Word and Excel.
- A good working understanding of social media, especially Facebook, Instagram and Pinterest.
- Strong people skills and good internal communication skills.
- Experience in working with a content management system (CMS).
- Desirable – experience in using image editing software.
- Desirable – a working knowledge of major analytics programs e.g., Google Analytics, Looker, CrowdTangle.
- Willing to learn about and have some sort of knowledge about - affiliate marketing and online partnerships/trends.
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
- 25 days holiday + bank holidays + 2 volunteer days
- Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
- Opportunity to buy additional holiday
- Enhanced Maternity and Paternity pay
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives – Wellbeing at Bauer
- Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
- Discounted high street vouchers