Commercial Executive

Description:

This role will support the local ancillary pricing strategy and yield management activity to ensure we sell the right ancillary product, to the right customer at the right price, through the right channel taking in to account the local competitor landscape. As well as looking after both initial pricing and yield opportunities, you will work with central and local teams across the business to optimise the distribution of these products – this includes, but not limited to, improving our content, changing the way we display the products on our website or implementing promotions to increase sales.

Ancillaries is an exciting part of the business to work in, with ambitious growth plans in place. Ancillaries should be easy to book anytime, anywhere, for all customers. We aim to generate incremental margin for the business whilst also enhancing our customers’ holidays with valued extras.

ABOUT THE JOB

Working with the Commercial Manager In-house Ancillaries to drive the performance of the ancillaries product range. You’ll support yielding activity to maximise utilisation, drive conversion and manage channels through setting targets and continually seeking to improve performance.
Ensure that our distribution channels perform as per plan. You’ll regularly review and track performance of products against target. Working across the distribution channels, you will spot trends and hold channels to account when performance dips below target. All of this will be based on insights in the local market competitor landscape, products and pricing.
Maintain a link with the Customer Insight team to understand changing market trends and tastes and consider what relevance this has for the ancillaries product range. You will consider how ancillaries can be complementary to the core product offering and how they could create differentiation for TUI UK & I without impacting overall revenue.
Digital optimisation is a key enabler for ancillary conversion and you will ensure delivery of the optimisation plan for the year and be the contact for the UK Digital Marketing team. This will see you reporting back on optimisations that sit in the bookflow, manage my booking (MMB), confirmation page or the App. You will feedback to the Central Team any key learnings.
You will work with the wider UK ancillaries team to support ideation and suggestions to the central ancillaries team for local market gaps, opportunities for new product and business development. You will also support your Line Manager with various ancillaries projects which have a direct impact on the customer proposition and the bottom line. All of the projects have the common aim to maximise business value.