Description:
The purpose of the role is to take lead officer responsibility for the research, design and implementation of engagement, marketing and public relations initiatives and campaigns. Focus on supporting the prevention crime and safeguarding through an outcome focused and intelligence driven approach.
- To identify internal and external opportunities to generate positive publicity for Force operations, performance and initiatives via the media, the website, and other traditional and new technology mechanisms.
- Produce corporate literature / direct marketing / PR products aimed at the public, other stakeholders, and partners to help reduce the fear of crime, increase accessibility to and understanding of policing services.
- Assist (for example, by storyboarding and scripting) in the production of digital media products.
- Support the Force annual Events Management Strategy to enhance public engagement with and support for the police.
- Ensure the consistent application of the Force corporate image.
- Generate positive relations with the Force's key partners, external stakeholders and employees through initiative, creative thinking and by implementing the Stakeholder Management Strategy.
- Advice and influence colleagues and partners on the best communications approach for planned issues - including attending project management meetings. A focus should be given to achieving awareness, understanding engagement and behavioural change.
- Use professional knowledge and experience to suggest the best communications approach proactively, confidently, and quickly for planned issues with long-term consequences in often challenging environments.
- Attend and provide advice at internal and external meetings in the post-holder's portfolio area, facilitating media requests and enquiries for projects in the post-holder's portfolio and encouraging and incorporating public feedback.
- Support and monitor local social media accounts, making best use of the channels to inform and connect with communities.
- Carry out and evaluate effective and timely internal and external communication activities across the three counties.