Managing a series of social media accounts, owning the channel plans and creating and distributing the content accordingly - making sure it’s delivering against agreed tone of voice and house style and is measured against agreed engagement KPIs
Be a brand guardian - produce on brand content which will ensure execution of creative, content led campaigns
Support an effective and efficient sign-off process, by ensuring the right content is created and ready to be published at the right time, to agreed brief and quality
Active role in creating, re-purposing and re-positioning content, creating or curating one large concept / idea and building out to deliver consistency of campaign and message across multiple channels, both on and offline
Ability to create, edit and deliver engaging video content for social channels, introduce and champion ‘moving image’ as a key part of the content mix, driving engagement and measured return
Skills
Evergreen content creation, planning and execution
Creating content & Content repositioning
Copywriting for multi channels
Developing marketing content offline – Direct Mail
Newsletter content production
Content plan creation
Optimising content for SEO
Briefing & evaluating creative work
Digital Analytics
Planning and execution of social media campaigns
Experience of setting up Facebook/Instagram/Twitter/LinkedIn/WhatsApp campaigns