Content Creator

 

Description:

Content Creator (UGC, Viral Growth Focused)

Product: AI Therapy App

Objective: Organic virality and user acquisition

Needs to have a British accent and be extremely photogenic

We’re hiring a content creator whose sole responsibility is to make an AI therapy app go viral on TikTok.

This is not a brand, community, or social media management role.

This is a pure distribution and virality role.

 

If you understand how short-form content spreads, how hooks work, and how to repeatedly test ideas until something breaks through — this role is for you.

 

The mandate

30 days

• Identify winning hooks, formats, and angles
• Ship daily UGC content
• Generate early traction and breakout signals

60 days

• Create repeatable viral formats
• Consistent high-reach content
• Clear audience resonance and engagement patterns

90 days

• App has meaningful organic visibility
• Content drives installs and conversations
• Viral engine is running without dependence on paid ads

Success is measured by reach, saves, shares, and installs — not activity.

 

What you will do

• Create TikTok-first UGC (Reels friendly)
• Film raw, native content (phone is enough)
• Translate psychology, pain points, and internet culture into strong hooks
• Jump on trends early and adapt them to the product
• Post consistently and iterate based on performance
• Track what works and double down aggressively

You are responsible for ideation, execution, and learning.

Who this is for

This role is ideal if:

• You have created content that reached 10k+ views organically (preferably much more)
• You understand why content performs, not just that it did
• You are comfortable on camera or leading creative direction
• You move fast, test often, and don’t wait for permission
• You want performance-based upside rather than a fixed, slow role

Experience in mental health or AI is a plus, but not required.

An understanding of TikTok culture is required.

 

Compensation

• Flexible structure
• Base + performance or performance-only
• Upside tied directly to results
• Clear path to expand responsibility if growth is delivered

We care about outcomes, not hours.

 

Who should not apply

• Traditional social media managers
• People who need detailed instructions
• People uncomfortable shipping imperfect content
• People focused on aesthetics over performance