Content Writer

Description:

Writing articles and content for the website - the main pages of the site, informative blog posts, to boost our domain authority

Conduct research on industry-related topics to ensure the accuracy of content

Use analytics tools to measure the effectiveness of content and inform future decisions to improve it

Manage the content calendar and own all content channels including LinkedIn articles

Understand and write for digital PR

Writing, editing, and proofreading wider marketing material

Staying up-to-date with the latest industry trends and news to ensure our content is relevant and timely

Staying up to date with the content strategies of our competitors

Writing short, snappy and eye-catching ad copy for paid ads

Ensure all content is consistent with our brand tone and style guidelines

Create engaging titles for webinars, seminars and events

The Company:
Anglo-American SaaS start-up in the Corporate Learning & Development space

The company has grown by 208% in the last 2 years, now employing over 100 people

Expanded their customer base by 357% in the last 2 years

Finished 2022 with over double the revenue in the previous year

5* rating and 100% CEO approval rate on Glassdoor

5* rating on the tech comparison platform G2crowd – “The customer service is second to none”

The Ideal Candidate:
Excellent writing skills with a proven record of writing high-ranking website pages and blogs

Knowledge of SEO best practices and the ability to optimise content for search engines

Familiarity with content management systems such as WordPress or Webflow

Experience of using SEO tools such as SEM Rush

Experience of using data analysis tools such as Google Analytics or Hubspot is preferable

Strong attention to detail and eye for proofing

Strong research skills with the ability to understand and synthesise complex information

A commitment to quality, accuracy, and consistency and adherence to brand standards

A team player - you will work closely with the rest of the marketing team

A natural self-starter with a positive attitude and strong organisational skills