Content Writer

Description:

The right candidate will also possess the heart of a teacher with a love for learning, writing, and communication in all forms. Most of all, they will see the value in every person on our team and put them at ease, empowering them to tell their stories and share their expertise with our audience.

Typical weekly duties for a content writer:

• Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
• Interviewing internal subject matter experts for content.
• Content creation for our email marketing efforts, including newsletters, automated workflows and social media.
• Ownership of all analytics and reporting for content marketing efforts.
• Search engine optimization (SEO) efforts for website and content.
• Premium content production, as and when required.
• Creating landing pages and conversion opportunities for lead generation.
• Professional development and continued education in relevant areas (e.g., Spotler).

How success will be measured:

The content writer will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content.

Specific measurements of this criteria include:

• Measurable growth across organically sourced traffic and leads.
• Sales/revenue growth, with a clear connection between content and ROI.
• Support and empower the sales team with sales-enablement content they need to close deals faster.
• More qualified lead conversions as a result of the content being created.
• Marked increases in keyword rankings for relevant topics in search.
• Positive sentiment increases from prospects and customers alike.
• The primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.