Conversion Rate Optimisation (cro) Manager

Description:

In Digital, recognised as one of the UK’s Best Workplaces™, is searching for a highly skilled CRO Manager to lead innovative optimisation strategies for globally recognised clients such as the Financial Times, The Independent, and Experian.

This role involves managing experimentation roadmaps, leading a growing team of CRO specialists, and designing impactful digital user journeys. As a key figure in the company’s optimisation offering, you will work cross-functionally with developers, UX designers, and strategists to deliver measurable improvements in conversion rates.

Key Responsibilities:

• Own and lead testing strategies and CRO roadmaps for multiple clients across various sectors.

• Use testing tools such as Optimizely, VWO, Piano, or Zephr to design, implement, and evaluate A/B and multivariate tests.

• Translate data insights using GA4 (Google Analytics 4, mandatory), Amplitude, Mixpanel, and Adobe Analytics.

• Collaborate closely with front-end developers, UX designers, and strategists to bring experiments to life effectively.

• Coach and develop a team of CRO specialists, shaping the future direction of In Digital’s optimisation capabilities.

• Build and maintain strong client relationships, acting as a trusted advisor on experimentation and UX matters.

Required Qualifications & Skills:

• Minimum of 3 years of experience in CRO or UX optimisation, preferably within an agency environment.

• Strong proficiency in CRO testing platforms (e.g., Optimizely, VWO).

• Essential experience with Google Analytics 4 (GA4). Experience with Amplitude, Mixpanel, and Adobe Analytics is a plus.

• Analytical mindset with confidence in interpreting data, statistics, and experimentation principles.

• Excellent communication and client management skills.

• Bonus skills: basic knowledge of HTML, CSS, and JavaScript (support provided by front-end developers).

Why Join In Digital?

• Award-winning workplace culture, certified Great Place to Work™, focusing on well-being and personal development.

• Vibrant office location in Covent Garden, London, featuring a private bar, great coffee, and numerous dining options.

• Work with high-profile clients in a dynamic boutique-agency environment combining startup agility with big-brand exposure.

• Flexible hybrid work setup including opportunities to work remotely or abroad.

• Clear career progression with leadership opportunities.

• Benefits include twice-yearly bonuses, regular team socials, subsidised gym membership, and more.