Description:
At Myprotein, being an Country Executive means working on one of the biggest online sports nutrition brands in the world within a dynamic, innovative digital ecosystem. Working with the Regional Manager for the region, you’ll have the opportunity to influence and drive the ecommerce strategy for Myprotein Greece. You will be supported by senior leadership and leverage cutting-edge tools and insights. With clear opportunities for career growth, exposure to various aspects of our fully integrated approach, and a fast-paced environment, THG offers an unmatched platform for you to excel in ecommerce trading.
As a Country Executive, you'll:
- Overall responsibility and management of Myprotein Greece website – including sales and performance across the key metrics, product reviews, product content and customer database growth.
- Monitoring key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning) etc.
- Using analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy for the Myprotein Greece site.
- Developing and implementing the influencer marketing strategy for Myprotein Greece
- Ownership of the Myprotein Greece Influencer Database, including sourcing new influencer talent to drive brand recognition and performance through this channel.
- Input into creative campaign ideas and strategies to build brand awareness
- Working closely with the digital marketing central team to identify new and innovative ways to drive traffic to the brands websites as well as developing and improving traffic from existing channels.
- Identifying new and innovative ways to drive traffic to the Greek website as well as developing and improving traffic from existing channels.
- Calculate commercials for onsite promotions to ensure our products are appropriately priced and GP targets are met.
- Develop daily CRM activity and initiatives to grow our customer database.
- Phasing of monthly commercial targets to align to site activity.
- Website merchandising and optimisation of banners, landing pages, list pages and SKU pages.
- Work in synergy with the rest of the Myprotein team to identify new growth opportunities and ways in which to improve our brand reputation and presence.
- Deliver best in class customer experience partnering closely with design and editorial teams to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity.
What skills and experience do i need for this role?
- Fluent Greek and English speaker both written & spoken
- Ability to analyse and report on site metrics, including GP, Conversion Rate, and AOV.
- Strong collaboration skills to work across teams.
- Results oriented & comfortable with data analysis
- A positive attitude, pro-active and able to show initiative and a willingness to learn
- Strong understanding of e-commerce marketing and the nutrition industry preferable