Description:
Key responsibilities include:
- Managing a team of specialists in graphic design, photography, videography and editorial production
- Overseeing creative outputs for flagship projects and campaigns
- Leading the embedding of the University brand across the whole organisation
- Developing an in-depth understanding of the University’s Strategy and how the brand can support delivery of the university’s mission for public good
- Offering creative input and proposals to communications projects, including working with brand champions in marketing and comms roles where appropriate
- Managing our brand platform (powered by Bynder) to share brand assets, templates and guidance with the whole organisation
Skills, Experience & Qualification needed
- Experience of managing a team of creative professionals in a busy, multi-client, multi-channel team
- Experience of producing branded materials and campaigns for a range of print and digital channels
- Experience of developing, managing and communicating a brand identity, ideally for a large and complex organisation
- Expert knowledge of the principles, terminology, procedures and best practices of brand management
- Experience of working with external creative agencies, including writing creative briefs, conveying brand requirements and overseeing quality of work delivered
- Experience of engaging and supporting different parts of an organisation to communicate their offer cohesively but within the overarching organisational brand.