Creative Strategist

Description:

Our client is one of the fastest-growing UK eCommerce brands, known for innovative, problem-solving products and a track record of rapid expansion. With millions of customers and big growth ambitions, this is an exciting time to join their team.

We’re looking for a creative, data-driven strategist to shape and optimise the creative direction of our clients paid media campaigns. You’ll use insights and innovative ideas to drive performance, working closely with content teams and external creators to deliver high-converting campaigns. This is a newly created, hands-on role that blends creativity with analytics—perfect for someone who loves seeing their ideas deliver measurable results.

Key Responsibilities

• Develop and refine creative strategy across paid media channels
• Brief content teams on innovative ideas and styles that resonate with audiences
• Analyse performance data to identify winning creative approaches
• Collaborate with external creators to optimise briefs and outputs
• Execute testing strategies to uncover high-performing creatives
• Provide actionable insights for ad iterations based on analysis
• Report on creative performance and strategic recommendations

About You

• Proven experience in creative strategy for paid social
• Strong understanding of data-driven creative optimisation
• Excellent project management and multitasking abilities
• Knowledge of consumer psychology and advertising trends
• Familiarity with analytics tools (Google Analytics, Meta Ads Manager)
• Proactive, commercially minded, and passionate about creativity that drives results