Description:
Zachary Daniels Retail Recruitment are proud to be representing a much-loved international fashion brand in their search for a talented CRM Manager to join their UK & Ireland marketing team.
This is an exciting opportunity for a CRM or loyalty specialist to take ownership of customer engagement strategy within a globally recognised fashion house known for its quality, creativity, and culture.
Why You'll Love This Role:
Enjoy a competitive package and a genuinely supportive environment that values wellbeing, creativity, and growth:
- Hybrid working: 3 days per week in the London office
- Holidays: 25 days + UK bank holidays + 10 "work from anywhere" days
- Health & Wellbeing: Optional private healthcare, employee assistance programme (Retail Trust), and regular activities including yoga and run club
- Perks: Up to 65% off brand products and generous referral & long-service rewards
- Learning & Development: Continuous professional growth and mentoring from day one
- Parenthood: Enhanced family leave and assisted conception leave from day one
- Social: Regular social committee events and a collaborative, inclusive culture
The Role:
As CRM Manager, you'll lead the development and delivery of the brand's customer relationship and loyalty strategies across the UK and Ireland. You'll manage the loyalty programme, drive multi-channel CRM campaigns, and champion a seamless omnichannel experience that connects retail and digital audiences.
Key Responsibilities:
- Design and execute CRM and loyalty strategies to increase customer engagement and retention.
- Manage and grow the loyalty programme, ensuring members receive exceptional, personalised experiences.
- Lead campaign planning and segmentation across email, SMS, and digital channels.
- Use data and insights to optimise performance and shape future strategy.
- Partner with e-commerce, retail, and global teams to deliver 360° customer experiences.
- Coordinate VIP and lifestyle activations aligned with key commercial moments.
- Promote a customer-first culture across the business.
About You:
- Proven CRM or marketing experience within premium or luxury retail.
- Hands-on experience managing loyalty programmes and customer communications.
- Skilled in CRM systems and analytics tools (e.g. Google Analytics, Salesforce, Actito).
- Strong analytical mindset with the ability to translate data into meaningful insights.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience in event or activation planning is advantageous.