Cvm Campaign Specialist

Description:

You will engage, and brief cross-functional teams (GTM, Marketing, Online, Retail, Contact Centre, CVM teams etc.) on CVM programmes and support the delivery effort by attending planning, GTM forums, online team sprint meetings, etc.

You will be responsible for understanding the impact of and responding to any changes in campaign proposition, offers/pricing, channel capability, channel issues / outages which will impact the squad programmes / activity. You will be responsible for final campaign sign off of your campaigns across channels and give final approval for deployment, ensuring delivery is on time and fit for purpose.

Key Responsibilities

• Brief, coordinate and engage with cross functional teams to enable delivery of CVM xSell and growth campaigns.
• Drive commercial results through delivery of campaigns
• Continuously identify and drive improvements in programmes and their delivery for optimal performance.
• Play a key role in the CVM squad and operate in the agile delivery model to ensure fast to market definition and delivery.

Experience

• Experience in delivering multi and omni channel customer value growth campaigns.
• Stakeholder management experience, comfortable influencing at all levels.
• Experienced in working in matrix or cross functional teams.
• CRM or growth / value management experience in B2C organisations and / or agency side.
• Experience of working in an agile delivery model and using Jira to track workflow / delivery.