Description:
They are looking for a Demand Generation Manager who also acts as a hands on marketing campaign manager. Someone who has been there recently, done it properly, and knows what good looks like in an IT services environment. This role owns campaigns end to end and works side by side with sales to turn activity into qualified pipeline.
Why This Role Stands Out
This is a delivery role, not a theory exercise. You are trusted to run demand generation and marketing campaigns that drive revenue, not vanity metrics. You will have autonomy, direct access to sales leadership, and a clear mandate to build pipeline fast. Six months is more than enough time to make your mark here.
Key Responsibilities
- Own end to end demand generation and marketing campaign manager responsibilities
- Design, build and execute multi channel marketing campaigns across email, LinkedIn, website, paid media and publishers
- Create full campaign journeys from concept through to follow up and reporting
- Work closely with sales and SDR teams to align campaigns with real buying conversations
- Build and manage HubSpot demand and nurture programmes
- Partner with RevOps to maintain and optimise lead scoring
- Manage external vendors, publishers and partner led activity including MDF
- Oversee campaign content creation including ebooks, landing pages, guides and LinkedIn assets
- Provide clear messaging and campaign guidance for sales teams
- Run testing across channels and continuously improve performance
- Report on pipeline generation, lead quality and ROI with a commercial lens
Ideal Experience
- Recent, hands on delivery experience in a Demand Generation Manager or marketing campaign manager role
- Background within an IT services provider, IT consultancy or managed services business is essential
- Strong working knowledge of HubSpot marketing automation
- Proven track record of building campaigns that generate qualified pipeline
- Comfortable working directly with sales and SDR teams
- Experience managing agencies, publishers and vendor partners
- Commercial, data driven and focused on outcomes rather than activity