Description:
At Carta, Our Employees Set Out On a Mission To Unlock The Power Of Equity Ownership For More People In More Places. We Believe That The Problems We Solve Today Unlock The Opportunities Of Tomorrow. As a Demand Generation Marketing Manager, You’ll Work To
Demand Generation Strategy and Management
- Collaborates closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to specific audiences—driving awareness, pipeline, and revenue growth.
- Coordinates cross-functional efforts to ensure seamless execution of demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging.
- Develops robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs).
- Works resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversions.
- Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input, feedback, and requests relating to lead generation and conversion.
Marketing Communications and Enablement
- Partners with Carta sales, product, and customer advisory teams to deeply understand the decision journeys, pain points, and informational needs of our target audiences, informing content development and campaign design.
- Collaborates with content and customer marketing to produce mid- to bottom-funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to customer needs and Carta’s value proposition.
- Surfaces and shares impactful customer stories and pipeline deals to derive insights, demonstrate value, and drive replication of effective demand gen tactics.
- Works with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points for ICP-focused campaigns.
- Interfaces with the social and content marketing teams to activate compelling content on LinkedIn, Twitter, and other networks, amplifying reach and engagement among target audiences.
- Partners with product marketing to evolve tailored messaging and positioning as new product features and -specific solutions are launched.
- Coordinates with communications and PR to ensure a consistent story and support for major news, campaigns, launches, and thought leadership.
Events and Field Marketing
- Partners with Events team to develop and execute geo-targeted campaigns and networking opportunities in key hubs (e.g., New York, San Francisco, London), aligning content, speakers, and topics to target customer’s interests.
- Identifies and recruits top industry voices and Carta executives for event speaking engagements to strengthen credibility and thought leadership.
- Drives event promotion, registration, and follow-up activities with an eye on pipeline acceleration and maximizing engagement.
- Collaborates with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities.