Description:
We are looking for a Digital Marketing Assistant to join our dynamic and fast-paced team at D.Thomas Clinic. This role is heavily focused on social media management, with progression into other areas of digital marketing in the future. As a Digital Marketing Assistant, you will work closely with the Marketing Manager to develop and executive the marketing strategies that drive engagement, growth and new leads.
Key Roles and Responsibilities
Social Media Management:
- Coordinate social content across different platforms, particularly Instagram, and provide insights and reports using data-driven results to the team.
- Work closely with the PR team to shape owned and earned social media strategies and ensure their effective delivery.
- Create plans that are aligned with marketing strategies.
- Shape content from planning to publishing and posting pre-planned social content in and outside of office hours when necessary.
- Create engaging copy for captions and content across socials.
- Organise brand social content days.
- Carry out influencer research and oversee outreach/content creation.
- Manage our social communities, ensure they are engaged and well-managed, supporting our customer services team.
- Be proactive with engagement opportunities and support on crisis and reputation management as needed.
Creative & Design:
- Manage the design process from concept development to final delivery.
- Constantly look to improve the creative output in terms of innovation relating to new programs and new technologies.
- Create all assets to support the team’s visual needs, including onsite, website, and social media.
- Manage all aspects of the website front end, with guidance from the team and third-party designers.
- Deliver tone of voice to all copy on the site.
- Support on photo and video shoots.
- Manage ongoing case study process, from processing bookings, and capturing content to supporting in final delivery.
Marketing
- Plan and execute email newsletters and blog posts.
- Plan campaigns for new launches and measure campaign success.
- Identify opportunities for marketing coverage by monitoring social trends, current events, competitor activity, and community tastemakers.
- Support the organisation of events and capture content to plan campaign strategy to support event output.
- Support PR team in event planning and team coordination.
- Identify opportunities for PR coverage and outreach to our target audience.
- Build, manage and strengthen key press/VIP relationships on behalf of D.Thomas Clinic
General:
- Provide admin support to ensure the smooth running of processes and liaise with third-party collaborators and agencies.
- Support reception if needed and answer client calls if needed.
- Understanding NLA license including restrictions, rules and regulations for each social media platform.
- Understanding rules and regulations for GDPR.
Requirements
- Strong attention to detail and excellent communication skills
- Passion for social media and creativity
- Passion for the beauty and skincare industry
- Comfortable with data-driven insights and providing reports and recommendations
- Proactive with engagement opportunities
- Quick learner with some experience in Adobe Suite or willingness to learn