Digital Marketing Coordinator

Description:

: A Coventry based membership organisation who bridges the gap between academia and industry.

The Role:   

This permanent Digital Marketing Coordinator reporting into a Marketing Manager will be an integral member of the Marketing team with responsibility for developing the digital marketing communications for specific sectors ensuring consistency of branding across all media.

Key responsibilities:

·        Generate key messaging and propositions

·        Drive a consistent, professional and inspiring visual identity to support the sector and further develop the companybrand in the sector

·        Work to develop effective digital marketing campaigns (email marketing, PPC, SEO review)

·        Plan, create, monitor and report on organic and sponsored social media campaigns

·        Drive a consistent positive dialogue with the press via PR to target trade and national media

·        Achieve frequent, timely and positive media coverage across all available media (all online and offline channels)

·        Undertake and coordinate photoshoots and filming requests – storyboarding, editing and producing finished films

·        Work with external suppliers – design and web agencies, freelancers, printers, etc. to deliver to agreed comms and collateral objectives

·        Co-ordinate and deliver successful webinars, including promotional campaigns and presentation enhancement.

·        Website – update and management via CMS

·        Monitor, review and report on all marketing activity and results

·        Manage all social media channels via Hootsuite.