Description:
We’re looking for a Digital Marketing Executive who will be responsible for the strategy and execution of marketing programs that captures, and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via email campaigns, Search Engine Marketing, targeted social advertising, and cooperative marketing with partners.
Reporting to the Head of Sales and Marketing working closely with the CEO, you’ll design, plan, manage, and optimise integrated digital marketing campaigns across multiple channels to generate pipeline MQLs.
Job Description
- Designing, planning, managing, and optimising integrated digital campaigns across multiple channels to generate enquiries and web traffic.
- Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
- Creating impactful nurture programs to improve conversion rates from leads to opportunities
- Working closely with the Head of Sales for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
- Get involved in marketing vendor selection and contracts as needed
What you should have
- Bachelor’s degree in Business, Marketing, or a related field
- 3+ years of B2B demand generation experience in SaaS
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEO and PPC
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing reporting to senior management
- A digital marketing portfolio of produced marketing work
- Experience effectively leveraging marketing automation and lead nurturing from the creation and sending of emails, newsletters, forms, landing pages, database segmentation, and management.