Digital Marketing Executive

Description:

We are looking for a confident, proactive Digital Marketing Executive who can work independently, manage multiple projects, and demonstrate proven success in previous marketing roles.

Working closely with the Client, Sales, and Marketing teams, you will support the delivery of the business’s marketing strategy with a strong focus on lead generation and digital performance. You will take ownership of a portfolio of digital marketing projects, managing them from planning through to delivery, while collaborating with the Marketing & Communications Manager for strategic direction and support.

This role requires a highly organised and self-motivated individual who is confident managing marketing systems, campaigns, and data, ensuring marketing activity consistently supports business growth.

Key Responsibilities:

Digital Campaign Management

• Manage and optimise paid search, PPC, and paid social campaigns
• Monitor performance, analyse data, and drive continuous improvement
• Support lead generation targets and pipeline growth

Project Ownership

• Take full ownership of assigned marketing projects from planning through delivery
• Manage timelines, priorities, and reporting independently
• Share insights and recommendations to improve outcomes

CRM & Lead Generation

• Maintain and develop HubSpot CRM data and workflows
• Manage email marketing campaigns and nurturing journeys
• Support segmentation, automation, and campaign reporting

Website & Digital Performance

• Lead website updates, content optimisation, and lead capture improvements
• Support SEO/GEO performance monitoring and enhancement
• Track and analyse website engagement metrics

Market Insight & Growth Support

• Conduct competitor research and market analysis
• Support business growth initiatives, including international expansion
• Contribute ideas for new campaigns, channels, and improvements

What We’re Looking For:

Essential

• Proven experience in B2B digital marketing
• Evidence of successful lead-generation campaigns
• Strong PPC, email marketing, or SEO/GEO experience
• Ability to work independently and manage multiple priorities
• Analytical mindset with strong attention to detail
• Confident using CRM systems and marketing analytics tools
• Excellent communication and collaboration skills

Highly Desirable

• Experience with HubSpot, Google Analytics, and LinkedIn Ads
• Experience contributing strategic ideas, not just execution
• Interest in leadership and future line management