Digital Marketing Executive

Description:

In this role you will play a key role in developing and delivering the marketing plan, managing a variety of marketing, digital, PR and social media activities to raise the profile of the business. Working closely with the wider marketing team and Business Development Directors, you will create engaging content, identify promotional opportunities, and help showcase the business, its people and services.

Key Responsibilities:

You will take ownership of a varied, hands-on marketing role, deliver the marketing plan and manage a wide range of activities to raise the profile of the business. This will include:

• Managing and developing the company social media channels, creating engaging content, running campaigns and monitoring performance.
• Maintaining and developing the company website, including SEO and content optimisation.
• Coordinating PR, advertising and editorial activity to maximise brand awareness and media exposure.
• Creating and managing a variety of marketing materials, including case studies, brochures, presentations, videos and digital content.
• Developing email marketing campaigns and maintaining GDPR-compliant marketing databases.
• Coordinating photography, video content, events, and promotional merchandise.
• Keeping up to date with market trends, industry developments, and competitor activity.
• Working closely with the wider marketing team and business development colleagues to identify opportunities, share ideas and support business growth.

Working pattern:

This is a hybrid role, working Monday to Friday 9am-5pm, 3 days in the Chesterfield office and 2 days from home

The individual

• Previous marketing experience, ideally within the construction or a related industry.
• Experience in video production, editing and video marketing.
• Strong written communication, proofreading, and presentation skills.
• Good organisational and interpersonal skills, with excellent attention to detail.
• Experience using marketing metrics and analytics to measure and report on campaign performance.
• A proactive, enthusiastic, and self-motivated approach, with the ability to use initiative.
• A genuine passion for marketing and an interest in the construction sector.
• A confident team player who can also work independently and take ownership of tasks.