Description:
Role Purpose
As SAIF's Digital Marketing Lead, you will elevate the voice and value of independent funeral directors by transforming rigorous industry research into empathetic, data-driven digital campaigns that build public trust and professional authority.
Specific Areas of Responsibility
- Commission the annual Cost of Funerals survey. Manage the delivery of high-quality research and insight projects within the UK funeral sector — acting as the bridge between external research partners, sector representatives and communications teams.
- Develop research briefs, define objectives, timelines and deliverables with external research agencies (e.g. FSE, Trajectory Partnership).
- Ensure research outputs, including regular surveys with partners, are methodologically robust, strategically relevant and accurately reflect the views, costs and realities of independent funeral directors across the UK.
- Determine research questions, methodology and sampling approach. Track progress and accuracy. Ensure data governance, neutrality and validity.
- Assist in data cleansing, validation and cross-analysis for deeper insight, producing internal summaries and visual reports.
- Work with PR and communications teams on key messages, draft press releases and stakeholder briefings. Prepare audio-video resources for social media marketing; summaries for presentations at education events, AGMs, webinars, regional meetings and board meetings.
- Support additional digital marketing campaigns and an annual plan of resourcing SAIF members. Contribute to continuing professional development modules in marketing disciplines for members. Oversee the ongoing deployment of social media and website content and support the CEO and SAIF Business Centre with marketing activities during the annual business cycle of events.
- Liaise with the CEO and Chair of the Marketing sub-committee in the promotion of SAIF members to the consumer, the development and fulfilment of a communications plan, including informing members of what SAIF is achieving in promoting independent funeral directors across the UK.