We are working in partnership with a fast growing PropTech company who are looking to expand their Marketing function. As a key part of the expansion, we are looking for a commercial Digital Marketing Manager to join the team.
THE ROLE OF DIGITAL MARKETING MANAGER:
Develop all digital marketing plans including email marketing, SEO, online advertising campaigns to optimise lead generation
Work with the wider marketing team to develop effective email campaigns (Marketing emails, onboarding emails for demos, feature announcements, new content such as webinars, opt-ins/downloads, surveys, check-ins)
Track leads’ digital activity across every touch point. Analyse marketing data to identify opportunities to optimise performance, identify critical conversion points, minimise drop off points and share insights with the team.
Work with relevant agencies (creative, PR, media) to deliver marketing plans
Work with internal developer team to keep improving the design, traffic and content of the website
THE IDEAL CANDIDATE FOR THE DIGITAL MARKETING MANAGER ROLE:
Have a minimum of 3 years’ experience in B2B marketing environment and have a strong understanding of B2B digital acquisition
Are a data-driven marketer who never forgets the ‘people’ element. You know how to understand and analyse marketing data, and then use it to identify opportunities
Have past experience delivering engaging and successful email marketing campaigns
Have past experience working on/managing online advertising campaigns across multiple channels
Have excellent knowledge of using HubSpot to optimise marketing activity and are willing to take a team lead on making sure all data is flowing to the right places and campaign activity is being tracked.
Have a strong sense of ownership around the role, be a self starter and take pride in a job well done
Are extremely self-motivated and proactive in anticipating and understanding business needs
Are adept at juggling multiple projects simultaneously. You’re happy and comfortable to work in a fast-paced environment where priorities shift
Have an interest in the property market and what’s happening in it