Digital Marketing Manager

Description:

An industry leader in digital signage and self-service interactive solutions is looking for a Digital Marketing Manager to join their growing team and lead overall marketing initiatives, web leads, customer engagement, brand identity, and website improvements.

They are a company which is changing the game of how people interact with public spaces, and want to bring on board a creative and strategic manager to support their growth.

What are they looking for?

• An excellent overall understanding of branding and marketing principles and must be able to work independently as well as within a team environment
• A self-starter with the ability to think innovatively about how to create marketing initiatives and campaigns to drive web traffic, engagement, and converting traffic to leads
• SEO/SEM: Extensive knowledge of SEO and Google AdWords best practices, tools, competitive and keyword analysis, back-links, and improving search rankings and visibility
• Creative mindset, positive attitude, enterprising person, high-energy, strong leader
• Monitoring and analysing campaign effectiveness
• Create a strong sense of brand identity across digital channels
• Website architecture and design
• Creating quarterly and monthly content calendars
• Organising and assisting with trade shows
• Driving the creation of various content (newsletters, blogs, social media articles, etc), managing internal and external resources to drive the marketing plan
• Strategising to deliver an evolving plan for digital marketing campaigns