Digital Marketing Manager

Description:

As the key driver of digital marketing, this role is the central lead for all digital channels and programmes globally and will drive the digitalisation and automation of the company’s marketing function.

Responsibilities:

• Run the company’s website(s), social channels (including LinkedIn, Facebook, Twitter and WeChat) and distributor extranet, ensuring they are up to date, optimised, effective and user-friendly.
• Continue the company’s drive into data-driven marketing, through key digitalisation projects including: supporting the development of CRM-driven marketing programmes and the optimisation of marketing automation.
• Implement the global digital marketing strategy and plan, monitoring against key metrics to measure programme effectiveness.
• Manage the allocated budget and agencies.

Background:

• Demonstrable B2B marketing experience.
• Hands on experience updating websites using content management systems.
• Strong understanding of Marketing Automation, CRM and marketing analytics tools.
• Experience in strategic marketing programmes and campaign planning.