Digital Marketing Manager

Description:

• At Frontiers, our working model for new roles includes a balanced approach that fosters collaboration through regular engagement at our office hubs in key locations. While we value flexibility, we also believe that shared in-person time strengthens team culture, trust, and productivity.
  
  We provide a range of benefits across our global locations, including but not limited to:
   
  • 4 additional wellbeing days in addition to existing annual leave allowance
  • Access to learning platforms and dedicated learning & development time
  • A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
  • Employees can dedicate three days each year to volunteer
  • Additional benefits depending on your location (e.g. pension plan and private medical care)
     
  Please note this is a maternity cover until March 2027
  
  The Role
   
  • The digital marketing manager plays a key role in the conceptualisation and development of our strategic digital marketing activities aiming to generate demand from key audiences; from increasing brand awareness, to driving engagement with our products, to boosting sales, these activities drive conversions in line with the core business objectives and support business growth.
  • They manage a team responsible for the implementation of the digital marketing strategies in collaboration with other teams across the business.
     
  
  
  Key Responsibilities
   
  • Develop digital marketing strategies – using social media, paid advertising, website content and email marketing where relevant – and set goals to increase brand awareness and engagement, lead generation and content acquisition
  • Implement, manage and optimise campaigns including organic and paid content
  • Create content: copy, assets, landing pages; A/B test content to ensure optimal results and improve processes
  • Define tactics to reach new audiences and re-engage existing ones
  • Define and monitor key metrics to assess the performance and impact of the campaigns and maximise the return on investment
  • Oversee and track the annual budget and ensure it is fully maximised
  • Manage a team of digital marketing specialists, monitor their performance and professional development, set objectives and conduct annual appraisals
     
  Requirements
  
  Business Expertise
   
  • Marketing and digital marketing strategy experience
  • People management experience
  • Expertise in paid media budget management
  • Critical thinking and problem solving
  • Ability to prioritise and manage multiple tasks and projects at the same time, ability to work under pressure and with tight deadlines
  • Strong stakeholder engagement and relationship building skills,
     
  Technical Skills
   
  • Expert knowledge of digital advertising tools (e.g., Google Ads, Meta ads, LinkedIn ads, X ads)
  • Proficient with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Tweetdeck)
  • Proficient with analytics tools (e.g., Google Analytics 4, Semrush)