Description:
Digital Marketing Manager
The Company
They are an established UK-based eCommerce business operating in a specialist product sector, with a strong focus on supplying trade and B2B customers. The business operates a marketplace-style model, bringing together a wide range of products through a centralised platform. Following a period of external agency reliance, they are now investing in building in-house digital expertise to accelerate growth. They offer a collaborative, technology-driven environment with access to cross-functional teams spanning analytics, product, and development.
The Role
You will lead PPC and SEO strategy, owning performance and driving scalable growth across digital channels.
- Own and optimise paid search activity across Google Ads, including Performance Max and Shopping campaigns
- Lead SEO direction across key product categories, driving improvements in organic visibility and revenue
- Improve click-through rate, conversion performance, and return on ad spend through continuous optimisation
- Strengthen tracking, attribution, and data accuracy across platforms, including GA4 and server-side implementations
- Integrate CRM and sales data into campaign performance and reporting to enhance decision making
- Manage product feeds and key platforms such as Google Merchant Centre and Search Console
- Translate performance data into clear, commercially focused insights for stakeholders
- Define and track KPIs aligned to revenue, profitability, and lead generation
- Develop a roadmap to scale paid media investment as performance improves
- Act as the internal subject matter expert, with scope to build and lead a team over time
Your Skills & Experience
- Strong hands-on experience managing PPC campaigns within Google Ads across Search, Shopping, and Performance Max
- Experience delivering SEO strategies within eCommerce or product-led environments
- Proven ability to optimise campaigns towards commercial outcomes such as revenue and profitability
- Strong analytical capability, with experience working with tools such as GA4 and performance platforms
- Experience integrating CRM or sales data into marketing performance and reporting
- Ability to manage tracking, attribution, and data integrity with a structured and detail-oriented approach
- Confidence working autonomously while collaborating cross-functionally
- Clear communication skills with the ability to translate data into actionable insight
Nice to have:
- Experience with server-side tracking solutions
- Exposure to trade-focused, B2B, or specialist product sectors
- Experience working with complex product catalogues and feeds