Digital Marketing Specialist

Description:

Your responsibilities will also include planning and organising the logistics for our various 3rd party conferences and exhibitions, social and networking events, presentations and webinars. Your role will involve curating a database of attendees from specific target groups and then assisting with marketing and promotion to ensure event success. You will also be required to attend and assist with logistics and organisation for occasional UK events.

You will have a career history that demonstrates a talent for co-ordinating, implementing and managing B2B marketing campaigns across various platforms. As well as having previous experience in event management, both face-to-face and digital.

This role is based in our Ipswich office, two days a week, with a balance of hybrid working and occasional UK travel.

Duties and Responsibilities

• Creation of marketing assets to support our various initiatives, projects and targeted marketing and prospect nurture campaigns
• Coordinate content creation to support our existing PR and communications workflows
• Support marketing and communications initiatives for our conference, exhibition and entertainment activities
• Assist with audience building for our identified ICP groups using tools such as LinkedIn and ZoomInfo
• WordPress content management
• Social media paid advertising campaign management and ABM
• Email marketing, database management, tracking, analytics and optimisation
• Liaise with event organisers and logistics providers to ensure the timely delivery of exhibition stand equipment, marketing materials, company profile data, speaker bios and images, and slide presentations
• Devise a marketing communication schedule for the promotion of each event that coordinates our design and marketing resources to ensure each event is appropriately promoted via direct email, our website, our newsletters, the event’s website and social media
• Manage attendee communication and feedback surveys, and implement lessons learned
• Ensure stock levels for marketing collateral and promotional items are maintained
• Report on performance of events and associated marketing activities
• Contribute to the improvement of The DPO Centre’s internal processes and checklists to streamline future event management and marketing workflow
• General marketing activities support