Digital Performance Analyst

Description:

Join a dynamic and innovative organization that is at the forefront of digital transformation. This company is dedicated to enhancing user experience, digital performance, and driving revenue growth while supporting good causes. As they expand their digital initiatives, they seek a Digital Performance Analyst to provide critical insights into the effectiveness of their digital channels, online marketing efforts, and mobile app performance.

This role offers a hybrid work model (3 days in-office) and an opportunity to work in an inclusive, diverse, and collaborative environment that values professional growth and cutting-edge analytics.

Key Responsibilities:

✅ Digital Channel Analysis & Performance Insights

• Provide real-time performance updates and actionable insights across digital marketing, mobile apps, and website analytics.
• Support the commercial planning and digital delivery teams with data-driven recommendations.
• Optimize conversion rates, customer journeys, and marketing effectiveness.

✅ Post-Investment & Web Analytics Support

• Conduct post-investment analysis for new digital product launches.
• Ensure web analytics tracking accuracy and maintain data integrity across digital platforms.
• Support data-driven decision-making through advanced analytics tools.

✅ Technical & Data Analysis

• Work with Google Analytics, Adobe Analytics, Piano Analytics, and other web analytics platforms.
• Utilize SQL, Python, or R for deep-dive data analysis and performance optimization.
• Apply A/B testing methodologies to enhance digital engagement and user experience.

✅ Collaboration & Stakeholder Management

• Partner with marketing, product, and technical teams to ensure a comprehensive performance measurement framework.
• Communicate insights effectively to both technical and non-technical stakeholders.

Ideal Candidate Profile:

✔ Proficiency in Digital Analytics Tools: Strong experience with Google Analytics, Adobe Analytics, Piano Analytics, or similar platforms.
✔ Technical Expertise: Hands-on experience with SQL, Python, or R for data analysis and reporting.
✔ A/B Testing & Optimization: Solid background in performance testing, web analytics, and conversion rate optimization.
✔ Stakeholder Management: Ability to translate complex data insights into actionable business strategies.
✔ E-Commerce Background (Preferred): Experience in retail, online marketing, or digital product analytics is a plus.

Why Join?

🚀 Work on an Exciting Digital Transformation Project
🚀 Up to £60,000 Salary (8-Month Fixed-Term Contract)
🚀 Hybrid Work Model – 3 Days a Week in Office (Watford)
🚀 Be Part of a Purpose-Driven Company Supporting Good Causes
🚀 Collaborate with Experts in Digital Analytics & Marketing