Digital Shopper Marketing Manager

Description:

Our client is a major FMCG business with a portfolio of much-loved food brands and ingredients with incredible heritage and ambitious plans. We’re looking for a talented, hands-on and ambitious person to join the team; someone who will work closely with the brand and NAM team to create digital shopper activations for the entire portfolio of brands – compelling and effective activity that aligns to category visions and customer plans, and drives consumers through the purchase funnel from product discoverability and awareness to conversion to purchase. This is a great opportunity to gain real autonomy and hands-on responsibility, working on a brand used in tens of millions of kitchens across the UK.

Key Responsibilities include:

• Supporting the Head of Digital Marketing to develop the company’s dot.com shopper marketing strategy and lead the agenda for these key sales channels and accounts.
• Developing and executing relevant channel plans aligned to category vision and both customer and brand plans which drive a full consumer purchase funnel journey for shoppers.
• Building and managing best-in-class integrated digital shopper marketing plans for the business, supporting each product range as well as supporting innovation plans

• Leading the development of a highly engaging customer digital activation calendar from both a brand and event-led approach.
• Working with the sales team to bring the plans and calendar to life for retailers to secure support and activation.
• Working with the Head of Digital Marketing, sales and brand teams to set objectives and KPIs and deliver these within agreed budgets.
• Measuring the effectiveness of campaigns and ROI, making recommendations to improve and optimise.

• Day-to-day management of digital shopper agencies for both creative and channel execution.
• Utilising tools including Brandbank and Bazaarvoice to create exceptional stand-out of all brands, initially auditing all product listings to make them optimal, and improve conversion rates.
• Developing tools and assets that can be utilised to drive value growth.
• Conducting competitor analysis and sharing findings with internal stakeholders.
• Ensuring marketing plans evolve with upcoming trends as well as the changing digital landscape and technologies.

Skills & Experience Checklist

• A minimum of 3+ years proven track record of success in a commercially-focused role – shopper marketing, digital marketing or perhaps brand or category marketing.
• Excellent knowledge of digital shopper marketing techniques, on-line marketplaces, and ideally Brandbank and e.fundementals.
• A deep understanding of digital channel dynamics, customer strategies, shopper behaviour, and digital activation best practise.
• Hands-on experience developing marketing plans that drive the consumer 'path to purchase' in a multi-channel digital marketplace.
• Approachable and personable with strong presentation and influencing skills, able to build excellent working relationships at all levels of the business.
• Strong organisational and planning skills with the resilience required to deliver great results in a busy environment.
• A curious self-starter and thinker who is hungry for growth, able to prioritise their workload and work proactively and collaboratively within a hybrid working environment.
• Strong team player with a can-do attitude and drive for achievement