Description:
This role will be focusing on their customers’ in-store shopping experience through seasonal and permanent signage stories. These specific projects involve both in-store print and digital screens, across their European markets.
Key Responsibilities:
- Develop exceptional ideas and write engaging, inspiring, and on-brand copy, especially for in-store experience (inc. navigational signage)
- Ownership of creative copy, ensuring delivery of compelling and differentiating on-brand copy
- Responsible for the day-to-day creation and timely delivery of work to briefs
- Innovate and maintain up-to-date knowledge of other brands and competitors
- Deliver on core projects from concept creation to proofing final assets, responsible for all moving parts.
- Put the brand and customer at the heart of copy development process
- Working closely with the other copywriters, and Brand & Marketing partners, ensuring a consistent and optimized omni-channel approach to all activity, including, but not limited to, working closely with the Brand team, Loyalty, Social Media, PR and Digital Media teams that sit within the Core Brand & Marketing function