Freelance Travel Pr Director

 

Description:

Freelance Travel PR Director (Maternity Cover)

Contract Type: Freelance (Maternity Leave Cover – 12 months)

 

About Us

ATW Travel Marketing is a UK-based integrated PR and marketing consultancy specialising in the global travel and hospitality sector. Since 2015, we’ve partnered with destinations, tourism boards, hotels and travel brands to deliver strategic PR, compelling content and impactful visual storytelling.

With a strong international network across media and trade, we create tailored campaigns that connect our clients with audiences worldwide.

 

Our sister agency, APAC Now Ltd, focuses on promoting destinations and tourism boards across the Asia-Pacific region. Together, we deliver dynamic PR, marketing and events programmes that build brand awareness, strengthen market presence and drive measurable growth for tourism organisations and hospitality clients in key global markets.

 

About the Role

We are looking for an experienced and strategic PR Director to join us on a freelance basis to cover maternity leave, leading accounts at ATW Travel Marketing and APAC Now Ltd. This is a senior role suited to someone confident in leading client accounts, shaping strategy, and delivering high-impact PR campaigns within the travel and lifestyle sectors.

 

Key Responsibilities

 

Strategy & Client Leadership

• Develop and deliver strategic PR plans aligned with client and commercial objectives
• Act as the senior point of contact for key clients
• Ensure campaigns remain proactive, relevant and results-driven
• Monitor account performance, budgets and growth opportunities

 

Media Relations & Communications

• Build and maintain strong media relationships across travel, lifestyle and trade press
• Secure high-quality coverage and thought leadership opportunities
• Oversee content creation including press releases and features
• Lead media strategies and oversee press trips and events

 

Reputation & Insights

• Provide senior guidance on crisis communications and reputation management
• Analyse campaign performance and refine strategies using insights and data

 

Team & Agency Leadership

• Mentor junior team members and maintain high standards across accounts
• Contribute to agency strategy, processes and best practice
• Represent the agency externally and build industry relationships

 

Integrated Communications

• Oversee influencer and partnership activity
• Ensure alignment across PR, social and digital campaigns

 

New Business

• Identify and support new business opportunities
• Lead on proposals and pitches
• Opportunity to earn 5% commission on new business secured

 

Additional Information

• Remote working, with 1–2 in-person meetings per month in London
• Occasional travel may be required (agreed in advance)
• Ad hoc tasks may arise in line with the nature of PR work

 

About You

• Proven experience at senior PR Director level
• Strong background in travel and/or lifestyle PR
• Excellent media contacts and client management skills
• Strategic thinker with a hands-on approach
• Comfortable working independently in a freelance capacity