Global Lifecycle Campaigns Manager

Description:

This role will support our brands to execute Lifecycle Marketing campaigns across our core markets. The Lifecycle Campaigns Manager will have a strong background in lifecycle marketing, CRM and marketing automation. This role will support our global lifecycle initiatives across both brands and drive and is critical for executing innovative lifecycle marketing campaigns to drive customer engagement, retention, and growth.

About You
 

• A minimum of 5 years’ lifecycle marketing experience, with a focus on marketing automation.
• Demonstrated success in managing and optimising marketing automation and CRM platforms in a global organisation.
• Excellent written and verbal communication skills - Ability to influence and build relationships with stakeholders at all levels of the organisation - Understanding of the B2B environment
• Knowledge of marketing automation platforms (e.g., Salesforce, Oracle Eloqua, Account Engagement) and their application to lifecycle marketing.
• Strong understanding of data privacy regulations (e.g., GDPR, CCPA) and their application to marketing activities
• Ability to develop and execute long-term lifecycle marketing strategies aligned with business objectives.
• Proficiency in using analytics tools to measure and optimise campaign performance